The document outlines 10 important things learned in PR writing. It discusses the importance of following AP style, how social networking can benefit relationships, how to create media kits and press releases, the importance of relationships in PR, how to interact with journalists, how writing skills are improved with practice, how to gain an audience, making strong first impressions, how to find and create news stories, and the benefits of blogging.

1. Ten most important things that I learned in PR WritingBy: Taja Scott

2. #1How AP Stylebook Can Make you or Break you:The AP Stylebook is known as the “Bible” for PR Professionals and Journalist.We need it for content purposes, creating news releases, and press releases. Its our constant guide to writing success.For More Info on the AP Stylebook. Go to: http://www.apstylebook.com/

3. #2How Social Networking can benefit you:You will gain friendships that others may not gain.

4. You can connect with people all across the world.

5. You will obtain knowledge and awareness of the different cultures.

6. Also, learning different languages from people that you connect with is a great social networking benefit!

7. Another benefit is interacting and possibly connecting with a future client or co-worker.#3How to Create a Media Kit & News Release:Media Kits are usually in a folder, has information about the company. Some includes a card with contact information.News Releases- also known as press releases, is written or recorded to communicate about anything that is news related for the media.For more information on how to create a news release and media kit, Check this book out: Public Relations Writing & Media Techniques by Dennis L. Wilcox

8. #4Relationships are important in Public Relations:Public relations are known to establish relationships with its audience and organizations in order to achieve their proper goal.Public relations play a key role in helping businesses in creating strong relationships with customers.Having a relationship will gain the audiences trust and support throughout a companies career. Jeff Houck, a food editor of Tampa Tribune shares the importance of having a relationship in PR. Follow him on Twitter: http://twitter.com/JeffHouck (to ask him more about the importance of relationships).

9. #5How to interact with Journalist:Many people have found that trying to persuade a Journalist will get you no where, when trying to get your story published.The ways you interact with a journalist is by “asking” what there pet peeves are, don’t hassle them.Once you submit your story, Do not constantly email, fax and/or leave voicemails. Send your news release in an orderly fashion (on time)Let the journalist be the “JOURNALIST”.

10. #6The More you Write, The More you’ll knowBeing in public relations, one has to know when to write and how to write about a person or organization.In order to know more about public relations, you have to practice writing it constantly and getting the feel of the world’s response to your writing.In PR Writing, you learn the knowledge of writing and how people can easily be effected by it.Great quote by E. L. Doctorow, “Writing is an exploration. You start from nothing and learn as you go.”

11. #7How to Gain An Audience in PR:Gaining a audience is a great factor to have when working in this field.Ways to establish an audience is by being apart of social networks such as Facebook, Twitter, MySpace, WordPress.Other ways is by being apart of Public Relations organizations, or attending conventions and etc…By attending and being apart of those things it will help make your work in PR a lot easier.